01 Sep 03 "VERO" HAS ARRIVED
September not only brings the first day of spring, but also the first day of "VERO".
This is the new identity for Royal & SunAlliance Insurance Ltd, which recently became a publicly owned company following the sale of the Australasian arm from the UK parent company. Sun Alliance has been around since 1710, so it is quite a big change of identity.
You'll no doubt hear and see alot about the new Vero name in the months and years ahead.
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